Vacations are harder to afford these days. So how does a brand built for vacations stay relevant? By redefining vacation as any moment that takes you somewhere else. Because wherever you find an escape, you'll need sun protection.
Knowing that you had a good vacation relaxing in the park isn’t enough, though. You need to share every vacation with those around you. That’s why Vacation is bringing Vacation-branded post cards to the mix. So every mid-day walk and pigeon-watching vacation can be shared.
How do we get people to see any moment of peace as a real vacation? By turning ordinary places into official Vacation Spots.
Vacation-branded benches, corners, and quiet pockets will pop up throughout parks and cities, giving people permission to treat even a few minutes of sitting still like a getaway.
Because if Vacation says it counts, it counts.
Vacation is redefining SPF.
Instead of choosing your Sun Protection Factor, find your Vacation Protection Factor - the right level of protection for however long your vacation lasts that day.
Ten minutes on a park bench. An hour of people-watching. An afternoon doing absolutely nothing.
However long you’re outside, Vacation has you covered.
To expand the campaign, Vacation will bring VPF into the workplace.
Select Miami companies will receive Vacation VPF PR packages inviting employees to share how they used their vacation days — whether it was a full getaway, an afternoon at the beach, or simply a few peaceful hours doing nothing.
Employees submit their vacation-day moments with Vacation, and the company with the most participation wins a Vacation-sponsored trip for the team.
Because everyone gets days off. Vacation wants to celebrate how you actually use them.
Caption: We sent Miami-based small businesses a package of Vacation sunscreen for their workers' vacation days. Let's check out what the lucky winners of a Vacation sponsored company-wide vacation day did with their sunscreen.
Caption: Gianna used her vacation to take a sunscreen-protected trip down to her favorite part of the beach (she can't swim).
Caption: George and some friends took a little walk through the woods and avoided both sunscreen and ticks along the way.
Caption: Silas spent his vacation day right outside his front door during a lawn party. He took a breather and called a trip 5 steps outside his "mini-vacation."
Caption: Monique's vacation? Just making shadows. Sometimes that's all you need.